08 August 2021
Hello dear Stylistas, This summer, lips will shine and be extravagant. So this is why we are delighted to show you how you can put your lips in the spotlight , no matter what shape they are. The motto this year: the more exotic, the better! And that’s why fuchsia is on top of the list for his year‘s trendy lipsticks. Fuchsia appears not only feminine, but also youthful. It will also let your Skin Tine glow even more. The second color we can’t say no to this season is orange. Orange is a...

Digital Marketing for Fashion Brands
01 August 2021
Hello dear Stylistas, Watching „Making the Cut“ from Amazon with Heidi Klum and Tim Gunn is a good business school for fashion brands, especially when they want to grow. This week was about Digital Marketing and about how important video campaigns are for fashion brands these times. Last year we paid a lot of money for our video campaigns, with which we wanted to present our brand and our corporate ID. It was just an introduction, but we still think that it was important, to show our brand...

Why Quality is necessary
26 July 2021
“Impulsive shopping“ is the correct term for what we mostly do nowadays. We spot something nice and within minutes, we have already bought it. Always in constant fear, that it could be sold out, if we are not buying it right now. That is definitely not the right way to shop. And also not the most effective one. Fashion labels that have become “mainstream“ today, are promoting through cheap and mass-produced clothing, mostly shipped from Bangladesh and China. We are fast to buy any of...

What to wear on your nails this season!
26 May 2021
Hello dear Stylistas, Summer is coming and with our anticipation, our need for a fresh nail colour is rising, too. So what colors should you choose for your nails, no matter of short or long? Here‘s the answer! Green. Green nails are undoubtedly the most attention-drawing nails this season. No mattered dark or pastel green, you‘re truly in the summer mood when your nails are polished in those colors! Micro-manicure. This special style of nail polishing is known for the colorful end of the...

Impact of Covid-19 on the Fashion Industry
18 May 2021
Hello dear Stylistas, Covid-19 is a catastrophe. Even after one year through this disaster, we still aren’t free to enjoy all the things we would normally do at this time. The pandemic had an incredibly huge impact on our daily life and on every single one of us. Also on our view for fashion. While all the big shopping malls and clothing stores are closed, the online-shopping has become our new hobby. But even though it is way easier to do just order all your beloved it-pieces from home, it...

Fashion Trends Summer 2021
17 May 2021
Hello dear Stylistas, Which colors are trendy this summer? 1. Pastel. Pastel colours will definitely be the most trendy colours this summer. They are very lucid and will give you and your outfit instantly a summer vibe. Especially dresses and blouses in pastel colours like a bright yellow or bright blue will be ideal. 2. Magenta. Magenta is a strong colors that will make a statement. It comes in different shades- from dark to light and is an attention-drawer. 3. Tiger Tangerine (Orange). This...

Social Media and its importance for brands
02 May 2021
Hello dear Stylistas, With almost one Billion active users worldwide, Instagram is one of the leading social media platforms in the 21st century. Not only photos and pictures get uploaded, but also direct messages and posts are shared between friends and family within it. It is not only useful for private users, but companies and influencers can also greatly profit from it. Brands can use it to tell their own story through the uploaded photos and videos. Also the ability to create so called...

Why Styling
02 May 2021
Hello dear Stylistas, My passion always was to empower women to have the life they want, to live a healthy life style, to look good, to show their inner strength and beauty. My favorite song when I was 18 years old was "Bitch" by Meredith Brooks, because it is exactly what I feel like and what I would wish, that other women would also feel like. We can be a little bit of everything: We can be a bitch, we can be a saint. We can be a sinner, we can be a mother and a child, we can change, still be...